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Marketing through Language

Marketing is the process through which a company or brand communicates with potential customers about its products or services. Success in marketing is often measured by the extent to which value is effectively communicated to the audience. Marketing through language involves a deep understanding of the target audience to communicate

Employee Spotlight: Meet Areebah!

Burkhart Marketing Partners proudly welcomes a new member to the team – Areebah. She joins Team Burkhart as an Account Coordinator. Areebah recently raduated with a master’s degree from the University of Houston and values a self-motivated mindset for lifelong learning. Read below to learn about Areebah and her creative

Digital Marketing Intern: Meet Lily!

Burkhart Marketing Partners welcomes our new Spring 2024 Social Media and Digital Marketing Intern, Lily Schneider! Lily attends Butler University as a junior, studying Strategic Communication and Web Design & Development. Learn more about Lily and what she looks forward to during the upcoming spring semester by continuing to read

How Consumers are Becoming Smarter About Marketing

Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan

The Rise of Plant-Based Foods: How to Market to this Growing Consumer Demographic

As we live in an ever-changing environment, it’s no surprise that individuals’ diets and food sources are among those changes. As the demand for sustainability increases, so does the market and production of plant-based foods and products. The consumer demographic for plant-based foods has rapidly increased over the past few

The Women of Burkhart

On March 8th, 1857, one of the first-ever marches for unequal rights for women occurred. Since that day, March 8th has been annually observed as International Women’s Day. This day is about celebrating the women’s rights movement and bringing attention to issues such as gender inequality. On our Burkhart team,

Gillian's Internship Experience

As the fall semester comes to a close, so does my internship here at Burkhart Marketing. Working as the Integrated Marketing and Advertising Intern has taught me so much about marketing and how an agency runs. As I reflect on my experience, I am so grateful to have had this

Analytics skills in black and white wording on an orange background.

Learning these three technical skills can help your marketing needs. Being a creative individual with a mastery of key soft skills in business is not enough to stay competitive in the 2021 marketing environment. With new marketing tools being phased into the market, there is a need for individuals who

Content

Content requires a lot of time, effort and planning to find what works best for your company and gets your audience engaged. There are many different types of content that you can build out and utilize, but first, you need to figure out where to start. We’ve pulled together a

As we all know, social media has evolved a lot throughout the years. Videos on social media have become very popular ever since TikTok was launched. Originally known as ‘Musical.ly,’ the brand got renamed to ‘TikTok’ and still carried the same concept of video creation. The world of video creation

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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.

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