There are many benefits to using contests to help with your marketing campaign, such as lead generation. When orchestrated properly, contests can provide your marketing team with many interested and strong leads. When planning your next contest, utilize these seven tips to effectively generate new leads and potential customers! 1.
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The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and just pick up a phone. Marketing feels that sales are nothing more than call jockeys who would be lost without the strategic brilliance
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In today’s consumer-oriented world, it is important to build strong relationships at every opportunity. Whether online or in person, event marketing offers a chance for consumers to interact with brands and get a true sense of a company’s personality. Not only can event marketing help with brand awareness, but it
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Getting customers through the door is no mean feat. One of the best ways to improve your lead-to-sale conversion is to build an understanding of what the sales cycle looks like, and how you can move leads along at a faster clip (e.g. improve sales velocity). Today, we’re going to
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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