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Category Archives: CRM & Marketing Automation

Content & Communication, CRM & Marketing Automation, Email MarketingBy burkhartJune 26, 2018

Email Automation: How to Select, Implement and Upkeep

Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending.…

CRM & Marketing Automation, Demand & Lead Generation, Lead Generation & Management, Sales Operations & EnablementBy burkhartApril 3, 2018

Why CRM is the Key to Uniting Marketing & Sales

The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and…

Man working on his local email database for CRM on a laptop at a coffee shop

Content & Communication, CRM & Marketing Automation, Email Marketing, Lead Generation & Management, Online Paid Advertising, Reputation ManagementBy burkhartDecember 14, 2017

CRM for the Franchisee – Do’s and Don’ts for Your Local Email Database

You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM…

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