How to Develop and Use a Buyer Persona, and why it’s the most effective marketing tactic in understanding your target audience. In a saturated market, it’s important to know who your audience really is. Whether your customer is a Millennial, artisanal coffee shop owner or a YouTube obsessed Gen-Zer, developing a buyer
Luke Burkhart
Lead generation should be a huge part of your business plan (see why here). However, implementing a strategy is sometimes more complicated than you would expect, especially when you want to leverage multiple channels to really maximize your efforts. For us, this is a five step process. Keep reading to
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From showcasing your creativity in building your brand awareness, exhibiting at a trade show could be the next big move for your company. Trade Shows are a beneficial event marketing tool that allows you to show off your product or service, leverage your competition and engage with your audience. Nothing
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Back in the pre-digital days, building awareness was the bread and butter of marketing and advertising. Tying specific revenue objectives or changes to an activity was difficult and clunky, so most advertisers stuck to building brand awareness and hoping for the best. Fast forward, and now it’s almost on the
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The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and just pick up a phone. Marketing feels that sales are nothing more than call jockeys who would be lost without the strategic brilliance
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You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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“There are no secrets to success. It is the result of preparation, hard work, and ongoing learning.”
