The first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and standing out among competitors. This includes identifying your mission, focusing on who your target audience is, deciding how you want to be viewed
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Access In order to begin your website, there are a few things you will have to give us access to, like a domain name and login credentials if you already have an existing site. If you don’t have those already, your business will need to purchase them before any design
Luke Burkhart
Brand consistency is integral to every avenue that a business can be a part of from print to digital. In today’s world, social media is the prominent market, so wouldn’t you want to merge your business with it in a way that complements it? Each company should start with its
Luke Burkhart
Here are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a person. There is a reason that these principles work so well. Below are some laws that can explain why. Hick’s Law of Design This
Luke Burkhart
Design means different things to many people who utilize it. A process to design is something that evolves with the artist over time. Personally, my process has altered a lot in the years I have been in school. Below are the steps that I follow to create a design that
Luke Burkhart
In December of 2019, I was offered a position as the integrated marketing intern at Burkhart Marketing. Throughout my internship journey, I learned a lot and met great people in the process. I think this experience has taught me a lot about office culture and how to resonate with different types
Luke Burkhart
If you have anything to do with your brand’s marketing efforts, it’s likely that the term “social media influencer” has been brought up in a conversation. It’s even more likely that you have seen content from an influencer come across one of your various social media timelines, or you’ve seen
Luke Burkhart
A key performance indicator (or “KPI”) is a measurable value that defines and measures desired business results. KPIs are one of the most used but often misunderstood terms in business. Far too often, key performance indicator is taken to mean any metric that measures business performance. KPIs are only as valuable
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The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on the right channel at the right time. To create a successful digital marketing strategy, you must understand the lay of the land.
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The customer ecosystem is no longer a strictly brick-and-mortar affair. Rather, consumers now move seamlessly back and forth between online and offline experiences and expect organizations to keep pace. That being said, here’s what you need to know about keeping your digital ecosystem functional to provide experiences that convert. What
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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