How to Find Your Signature Brand
The first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and…
The first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and…
It’s 2020 and the world has gone digital! These last three months have proved this as we use technology more than ever before to communicate with others. Technology…
Access In order to begin your website, there are a few things you will have to give us access to, like a domain name and login credentials…
Brand consistency is integral to every avenue that a business can be a part of from print to digital. In today’s world, social media is the prominent…
Here are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a…
Design means different things to many people who utilize it. A process to design is something that evolves with the artist over time. Personally, my process has…
In December of 2019, I was offered a position as the integrated marketing intern at Burkhart Marketing. Throughout my internship journey, I learned a lot and met great…
Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor…
If you have anything to do with your brand’s marketing efforts, it’s likely that the term “social media influencer” has been brought up in a conversation. It’s…
Do you use your website for lead generation? Do you use paid ads to drive traffic to your site? If so, then you need to optimize your…
A key performance indicator (or “KPI”) is a measurable value that defines and measures desired business results. KPIs are one of the most used but often misunderstood terms…
The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on…
The customer ecosystem is no longer a strictly brick-and-mortar affair. Rather, consumers now move seamlessly back and forth between online and offline experiences and expect organizations to…
Developing and releasing a functioning mobile app is just the first step in a mobile app journey. The second (and longest) step is maintenance. If success is…
Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has…
So you’ve finished writing a mind-blowing blog post and are ready to share it with the world? Before hitting that publish button, run through this checklist to…
For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs…
The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video…
There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer…
When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. But what about…
While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in…
Everyone has a smartphone. That ubiquity has made mobile interactions a standard component of the buying process, forcing brands to understand the mobile customer journey. From checking…
If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have…
When it comes to online marketing, landing pages are a crucial part of ad campaign effectiveness. Whether your goal is to increase traffic, generate new leads or…
Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all…
You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM…
Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for…
With so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking…
If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday…
On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either…
Cloud-based solutions for online digital file storage have begun to grow in popularity, most notably among small to mid-size businesses. However, there are distinct benefits to using…
Consumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view that negative comment. We’ve all…
When running a pay-per-click (PPC) ad campaign, most businesses overlook Bing ads as an option. Of course, Google is considered the king of search engines, so having ads…
If you’ve been to the doctor’s office lately, you’ve probably noticed digital displays promoting treatments or educating patients about common health conditions. Physicians, along with other professional…
Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by…
What’s in a domain name? A lot, actually. Here’s a quick rundown to help you in optimizing your domain name, plus 10 companies that totally missed the…
Back in 2015, Google announced that smartphones had become the most popular way to browse online. This compelled website owners to either change their website design or…
If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may…
Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful…
There are so many ways to advertise a product or service in today’s marketplace, that it can be completely daunting to select the most appropriate and effective…
For perhaps the first time since the 1950s, the retail and restaurant franchise environments are undergoing a huge transformation right now. In-store trackers, geolocators, and increased digital/brick…
These days, online channels are critical to successful restaurant marketing strategies. Companies, big and small, are turning to digital initiatives like social media, email marketing and search…
Google’s stance on digital display ads changes with the direction of the wind, and 2017 is no different. This year, marketers are learning to alter their advertisements…
There’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of…
Facebook has created a dynamic way for you to serve ads to your customers: Carousel ads. A carousel ad allows you to showcase multiple aspects of your…
The Apple store has a magnetic quality about it; a way of reeling in innocent mall-goers, there to pick up a wedding gift or serial sample the…
At Burkhart, we love our digital and mobile marketing toolbox. Hootsuite, Google Analytics, WordPress, salesforce.com, MailChimp – there are so many that we use every day. But…
We all love Siri and Google Voice Search – even Cortana – but what does it mean for your website and your website’s local SEO? Why is…
Landing pages can turn a standard website into a conversion machine, leveraging your business’ advertising and stretching your marketing dollars further. Keep reading for landing page background and…
If you’re anything like other franchises out there, you’re probably pretty reliant on organic search and your search engine ranking to drive your business. But traffic, SEO…
There are so many tricks and tactics you can use to boost your SEO strategy that sometimes it can feel completely overwhelming. To help you out, we’ve…
Your business’ reputation is no longer just about how well you advertise your business or how good your customer experience is. Online reputation is now equally important…
Deciding whether your franchise needs a mobile app or a mobile website to maximize your internet marketing potential is not a decision that should be taken lightly.…
The world of search engine optimization is one of constant change and flux. It’s important to stay on top of the latest SEO techniques in order to…
When starting out in digital marketing, you have to search for the right tools. You need tools of communication, tools of creativity, tools of knowledge and along…
You may already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover a few basics to ensure you’re getting…
Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site…
You may have noticed something different in the past year at one of your favorite restaurants. Ordering at a fast casual restaurant has become easier, faster and…
When explaining Foursquare to people, we often hear the baffled response, “So people check in places… and then what?” Like any social media phenomenon, it doesn’t have…
Let’s face it — outdoor advertising is not going anywhere. We’re as on-board as anyone when it comes to digital marketing and the new, effective methods of reaching…
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.