How TikTok is Rewriting the Marketing World
In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused…
In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused…
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic…
A LinkedIn profile can make or break getting hired. LinkedIn is the world’s largest professional networking tool on the internet. LinkedIn can be used to find the…
Portfolios are so important in the design world! It’s one of the best ways for designers to quickly show their creative work to potential employers. Making sure…
Access In order to begin your website, there are a few things you will have to give us access to, like a domain name and login credentials…
Design means different things to many people who utilize it. A process to design is something that evolves with the artist over time. Personally, my process has…
In December of 2019, I was offered a position as the integrated marketing intern at Burkhart Marketing. Throughout my internship journey, I learned a lot and met great…
You know them, you admire them, but what does it really take to be one of them? Creative marketers are a wonder of the world. The content…
Attention spans are getting shorter, and unread email lists are getting longer. If your email inbox is looking a bit cluttered lately, you’re not alone. Between Black…
Starting your own business can be hard, but spreading the word about your business can be even harder! If you’re on a budget, finding effective marketing tactics…
As Indianapolis locals, we have learned the importance of connecting with the community around us. Getting involved helps you feel rooted in the community and connected to…
The words “business” and “sales” might strike up an image of a dusty cubicle containing a number-driven man inside of your mind, but that’s not always what…
Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns…
Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor…
In today’s online culture of skimming and scanning, a website needs to be eye-catching and cater to the user. We can no longer assume that users will…
What do trusted brands all have in common? They put their focus on doing, rather than telling and they are able to cement their presence in the…
Have you ever spent more time looking for content than actually using it to generate leads and drive business? If your team is overwhelmed by the amount…
Content marketing has been around forever but it has recently become a popular way to grow businesses. However, it can be hard to navigate. Keep reading to…
In today’s marketplace, advertisements are a must for marketing your business (big or small). For some businesses, the cost of prime advertisements can be overwhelming and intimidating.…
You recently attended the big trade show in your city and you knocked it out of the park! Your months of preparation paid off. Your presence at…
If you don’t have history with using Adobe Creative Cloud or are not familiar with the standard verbiage used in the graphic design world, it may seem like…
Positive media coverage is one of the most powerful marketing tools available to your business. When your brand is projected in a favorable light, it allows you…
Holiday marketing is critical to any communication strategy calendar, especially for B2C businesses. Behind the pumpkins and Christmas trees are many marketing specialists trying to optimize and…
Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending.…
One question we get repeatedly is: “How often should I update creative?” And as always, the answer is: “It depends.” To help you, we’ve put together a…
Social media reviews can bring to your local business what other marketing efforts cannot. They are extremely important when marketing your brand in today’s competitive market. According…
Consumers have more choice now than ever before. If you want a pasta twirling fork in red, you can get that literally the next day. The world…
Your brand is the way the world views your business. Choosing to pursue rebranding your business can come with lots of stress attached. A brand refresh can…
Taking a brand refresh from strategic review to system-wide rollout is a project that can make even the bravest project managers lose heart. There is stakeholder engagement…
Producing and publishing content on a regular basis is an effective way of driving traffic to your website, but it can quickly become a tedious task. Half…
Content is king. But how do you find, curate and produce content that your users actually like? Today, we’re drilling into three consumer-centric rules to live by…
The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video…
So you’ve got yourself an interview with an agency. Congrats! While we certainly have a few pointers that can help you ace your next interview, we’ve also…
Creative development is a recurring thorn in the side of brands. Good creative can anchor a brand for decades. The VW Lemon ad, Apple’s Think Different campaign,…
Have a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before…
Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with…
When the old way of doing things simply stops working, it’s time to switch things up… especially when you’re a national athletic association concerned about stagnating ticket…
Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all…
You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM…
Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for…
With so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking…
On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either…
Consumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view that negative comment. We’ve all…
There are plenty of different online marketing avenues available for businesses today. They range from pay-per-click search ads to social media posts to email campaigns. Email campaigns…
Engagement, impressions, reach — what does all this social media lingo mean? In the world of social media marketing, jargon can quickly become difficult to interpret, and many…
If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may…
Outdoor advertising, or OOH advertising, is no small potatoes when it comes to bringing in returns for your advertising dollars. When you expand your advertising to reach customers…
Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful…
Is your franchise business buckling under the weight of marketing expenses? If so, chances are you’ve considered joining a co-op to alleviate some of the financial pressure…
Facebook has created a dynamic way for you to serve ads to your customers: Carousel ads. A carousel ad allows you to showcase multiple aspects of your…
The Apple store has a magnetic quality about it; a way of reeling in innocent mall-goers, there to pick up a wedding gift or serial sample the…
Your business’ reputation is no longer just about how well you advertise your business or how good your customer experience is. Online reputation is now equally important…
Do you feel like your medical marketing efforts can’t keep up with the deep pockets of your biggest healthcare competitors? With recent healthcare reform changes, everyone is…
Hyperchoice has been a hot topic in the retail industry, but hasn’t received much attention in the professional service industry. After writing a white paper on the…
World Cup Social Records Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create…
During the 2014 Oscars, the celeb-infested Samsung selfie brought down Twitter with an ever-growing 2.6 million retweets. Between the including first time Tweeter Meryl Streep, the presence…
When multiple brands come together for a single marketing strategy, the benefits can be endless. These partnerships, or co-branding opportunities, allow both sides to benefit from achieving brand…
You may already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover a few basics to ensure you’re getting…
Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site…
Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most…
If someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market…
When explaining Foursquare to people, we often hear the baffled response, “So people check in places… and then what?” Like any social media phenomenon, it doesn’t have…
Let’s face it — outdoor advertising is not going anywhere. We’re as on-board as anyone when it comes to digital marketing and the new, effective methods of reaching…
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.