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Ah, the most delicious day of the year is upon us. Who doesn’t love Thanksgiving? Families gather around the dinner table to enjoy turkey, stuffing, sweet potato casserole, pumpkin pie and of course… each others’ company. Try to think of one other day of the year in which it’s socially

When was the last time you hand-sewed a T-shirt? Likely never. Fortunately, retail stores, such as Target and Walmart, have T-shirts readily available on their shelves. This is just one example of how business-to-business (B2B) companies do a lot of the heavy lifting that allows end consumers to easily access

Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns that brought brands to the forefront of consumers’ minds and will certainly withstand the test of time. Despite their creativity and emotional edge,

Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location? No, it’s not just a creepy coincidence, it’s geo-fencing!   What is it? Geo-fencing is a

In today’s online culture of skimming and scanning, a website needs to be eye-catching and cater to the user. We can no longer assume that users will read our content just because it’s available. Creating content that a customer will enjoy can make a world of a difference. After all,

Black silhouette of Michigan state including Upper Peninsula.

When you think about strong branding, what comes to mind? A list of popular companies? Some high selling products, maybe? There are many sources of branding out there, but often the most important brand to market is overlooked: your personal brand. Whether you love them or hate them, the Kardashians

In today’s world, internship experiences are vital. Second-semester juniors and seniors are all scrambling to close on opportunities to gain real experience and expand resumes. But not all internships are about grabbing a coffee or stapling piles of paper together. At Burkhart, an internship is a fully immersed position. From

My internship at Burkhart Marketing has allowed me to learn more than I thought I thought possible in two short months. I learned everything from how far my design skills have come, how different the professional world is from university life, even how much everyone loves Paul’s homemade pizza. In

A company’s most valuable asset is its people. A great way to maintain employee happiness and keep your top talent is to have a strong and positive company culture. If your employees aren’t happy, your company will not be successful. Looking to boost morale and create a better work environment

So you’ve got yourself an interview with an agency. Congrats! While we certainly have a few pointers that can help you ace your next interview, we’ve also pulled together a few specific interview tips for designers who want to land an agency gig. Best of luck! 1. Do your homework

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