Content personalization can be tricky. We want to tailor messages to a certain audience and make them feel seen as an individual. However, we can’t cross over into the creepy area of personalizing it too much. This is known as the personalization paradox. Instead, we need to find the right
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Unless you work in a political office or run a social justice campaign, chances are you do not need to stand on a box and tell the world each and every one of your opinions about the world. However, it’s becoming increasingly important for companies to share what their values
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Out with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost your revenue. Check out these tips to refresh your brand. Bring An Outdated Logo Up-to-Date Your logo is one of the first
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My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up keychain. The only thing I wanted for Christmas when I was 10 was a Nike ID gift card to design my gym shoes
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Dances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets an audience aged 13-40. Long story short, this app is taking the world by storm, and your company should be on it.
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Do you want to have customers come to your storefront? Should they call or email you? While this may seem obvious to you, if you want your customers to do something, you need to ask them. A CTA, or call to action, is necessary to drive traffic and sales.
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Your reputation often precedes you, so you need to make it a good one. 93% of customers read online reviews before buying into a product or service – this makes it critical to make sure the reviews you get are in your favor. The Value of Your Reputation Reviews
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This new year brings a new intern to our team! We are thrilled to have Christian Cruz, a senior at Ball State University, join the Burkhart family as our Integrated Marketing & Advertising intern. He is majoring in Business Administration and is excited to grow in his business skills here
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Fleets: Tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram. Have you checked out this cool, new Twitter feature? What is Fleets? Have you heard of this new feature that Twitter added to its platform only 48 hours ago? Many Twitter users have begun
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The world of Healthcare is experiencing rapid change, and with it comes the constant need for adaptation to remain connected to your patients. The healthcare industry is presenting more options than ever before. This places a greater responsibility on ensuring that your marketing strategy and tactics are on par with
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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