We all know and love Black Friday. It’s a day when we can wake up at 4:00 in the morning to wait in line at our favorite stores and get the best deals. However, the following day, known as Small Business Saturday, is often overlooked. There are 32.5 million small
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Marketing for a franchise business can be difficult, especially when managing multiple locations across different regions. Here are some franchise marketing techniques to increase sales and have the most successful, efficient marketing plan. #1: The right franchise marketing techniques start with building strong relationships with your customers. Engaging with
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Franchises are mainly chosen by entrepreneurs who want to avoid the risk that comes with opening a new business. But what does it mean to become a successful entrepreneur? It means that running a “ready” business is not always easier than a new one. Entrepreneurs care a lot about their
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The franchise marketing industry is still affected by the recent pandemic. During that time, we saw communities coming together to help support local businesses in need, both online and in stores. Due to the changes all businesses faced, digital marketing had an unexpected amount of growth since companies began struggling
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Customers are extremely mindful of Corporate Social Responsibility (CSR) when it comes to purchasing decisions, but the impact of CSR portrays that purchase decisions are lacking. There are two categories of CSR efforts: “Corrective” / “Compensating” and “Cultivating” goodwill. Corrective/compensating efforts reduce a brand’s negative externalities and lift sales while
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Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation. In the healthcare industry, it’s especially important to practice reputation management as over 75% of
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The most successful franchise brands are led by CEOs who hold strong and compelling future outlooks for their company. Franchise thought leaders play a crucial role in every industry. You might be wondering, what is a thought leader? Thought leaders are experts that not only notice trends but are devoted
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Franchise generation leads are focused on improving marketing brand efforts for various companies. If you do not see results from the tactics currently put in place, there is always room to improve. Lead generation is only effective if team leaders understand what creates a successful campaign. However, there can be
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It’s important to manage consistent posting to keep your followers engaged, but how can you do this without “annoying” your followers’ feeds? That’s where Instagram stories are a very smart and easy tool for your marketing needs. The use of Instagram stories can be extremely effective if done correctly. Whether
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Local and national SEO optimizations are key to helping your brand stand out against its competitors. To begin, let’s differentiate these two types of SEO. Local franchises tend to focus on the areas that are surrounding their locations. This means that franchises will focus on appearing in specific geographic locations
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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