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User Experience in Marketing Header

User experience (UX) is an essential tool in the digital marketing toolbox. UX provides marketers with additional research about their target audience’s values and behaviors. Integrating UX principles in marketing promotes excellent customer experiences and retention. Read more to learn how to make your brand stand out from others with

TikTok rewriting

In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number

How Marketing in Health and Personal Care is Evolving

Marketing in the health and personal care industry is evolving in several ways. It is crucial for marketing to grow with the health and personal care industry to create significant benefits such as outreach, awareness, finding new patients, and ensuring existing customers are taken care of and continue to come

Artificial Intelligence in Marketing

Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop

Marketing to Different Generations

The top business and finance industry audiences are Baby Boomers, Gen X, and Millennials. When marketing to all of these generations, it’s more effective to use different strategies due to their technological and attitude differences. Each generation has grown up around different advancements, technology, and societies which creates a divide

The Importance of Customer Experience in Automotive Marketing

The automotive industry has drastically changed over the last few years, causing a shift within the automotive sector. Due to the shift, automotive industry members have had to employ digital strategies and rethink their previous marketing tactics. Despite these changes, customer experience continues to be a top priority in automotive

Marketing Trends

Marketing trends have rapidly changed and evolved due to social media and digital media developments. Technology consumption from users provides marketers with a continuous streamline to reach their target audience. Video content is already a grossing trend, but short and captivating videos are on the rise as the average user

Web Design Trends of 2023

With the continuous, high speed rate new technology is being released and developed, web designs are changing right along with them. There are 5.16 billion total internet users which is 64.4% of the total population on our planet, making web design crucial for brands to stay up on. After extensive

As 2022 comes to an end, so does my time as the Social Media and Digital Marketing Intern for Burkhart Marketing Partners. It is hard to believe that my internship is coming to a close. It feels like my first day was just last week! Going into this internship, I

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