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Eco-friendly products on a kitchen counter, promoting green marketing.

With growing environmental concerns, brands devote resources to green marketing to meet consumer expectations and align marketing strategies with sustainability goals. Green marketing requires continuous innovation and a commitment to improvement. Businesses that showcase an authentic commitment to the environment gain a competitive advantage. Understanding Green Marketing Green marketing, also

Doctor taking notes from a patient during a consultation, with blog title 'Navigating Digital Marketing in Healthcare'

Digital marketing is critical in promoting healthcare accessibility by expanding reach through various channels, such as mobile phones, websites, and social media platforms. This technology effectively connects healthcare providers to patients and sectors of the medical service industry. Adopting marketing strategies in health and personal care promotes trustworthy patient relationships.

"Illustration of global digital marketing with icons around Earth on a smartphone

Marketing is the process through which a company or brand communicates with potential customers about its products or services. Success in marketing is often measured by the extent to which value is effectively communicated to the audience. Marketing through language involves a deep understanding of the target audience to communicate

How Consumers are Becoming Smarter About Marketing

Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan

Ellie’s Internship Reflection

  It is hard to believe that my summer as the Integrated Marketing and Advertising Intern is coming to an end. My time here at Burkhart has been an amazing learning experience. But most importantly, this internship has helped reassure me that I am on the right career path, doing

Game Changers: Innovations Driving Success in Sports and Entertainment

Marketing has always played a vital role in the sports and entertainment industry. Sports and entertainment campaigns result in more people in the stands, deals for athletes, and fan loyalty for a team’s franchise. Recently, consumers have found new ways to engage and interact with their favorite teams in the

Using Social Media to Reach More Homebuyers and Commercial Property Investors

Social media has become an excellent tool for attracting residential and commercial real estate clients. The rise of digital marketing encourages consumers and buyers to interact and research properties online, allowing marketers to attract more homebuyers and commercial property investors through social media platforms and interactive digital content.    Social

The Benefits of Content Marketing for Financial Services Companies

Content Marketing is crucial to allowing your financial service company to stand out among competitors. There are many different techniques, including podcasts, social media content, and videos. In addition to techniques, content marketing has many benefits, keep reading to learn more!   What is Content Marketing Content marketing involves the

Chloe’s Internship Reflection

This semester has flown by, and my internship at Burkhart Marketing Partners has come to an end. My time as the Marketing & Integrated Advertising Intern has given me an immense amount of knowledge for my future.    Internship Experiences I was extremely excited to start this role because it

The Latest Innovations in Food Packaging and Preservation to Extend Shelf Life and Reduce Waste

According to Feeding America, 119 billion pounds of food is wasted in America each year, making up nearly 40% of all food in America. This food waste equates to 130 billion meals and over $408 billion. To counter this epidemic, companies have begun creating innovative ways to reduce food waste

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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.

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