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The holidays are a time for family, love and SWEETS. We’ve pulled together some of our favorite Christmas cookie recipes that will be sure to turn your holiday dinner into a hit. Whether you want classic, last-minute or Christmas drop cookies, we’ve got you covered! So break out the cookie

You know them, you admire them, but what does it really take to be one of them? Creative marketers are a wonder of the world. The content they curate is so awe-inspiring and innovative that it seems impossible to replicate. Fortunately, we have the inside scoop on 4 habits of

Ah, the most delicious day of the year is upon us. Who doesn’t love Thanksgiving? Families gather around the dinner table to enjoy turkey, stuffing, sweet potato casserole, pumpkin pie and of course… each others’ company. Try to think of one other day of the year in which it’s socially

Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns that brought brands to the forefront of consumers’ minds and will certainly withstand the test of time. Despite their creativity and emotional edge,

  Closing out our summer intern intros is Keely Dempsey, our Digital Intern! Keely will be a senior at Butler University in the fall and is a double major of Strategic Communication and Psychology. Read on to learn more about her love of animals and working with nonprofits. If you

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We are back again to introduce another one of our summer interns! Help us welcome Valerie Babchuk, a rising senior at Purdue University. She is a Strategic Communication & PR major who is as passionate about advertising as she is about animal-welfare (and that’s a lot!). Keep reading to learn

Book Title: The Art of War Book Author: Written by Sun Tzu, translation and commentary by Samuel Griffith Star Rating: 4.5/5 Originally written in ancient China around 500 BC for military strategy in warfare, Sun Tzu’s classic The Art of War has often been regarded as the first known study of strategic of military operations.

It is summer, and we have new interns! First up is Jacob Price, an upcoming senior at Butler University! With eagerness, Jacob is ready to take on this incredible opportunity and grow his passion for his future career in marketing. Continue reading to find out some more fun facts about

  Book Title: Strengths Finder 2.0 Book Author: Tom Rath Star Rating: 4/5   This book inspires readers to find their top five strengths that make them who they are. Their approach is to have people focus on what people are “designed” to do rather than attempt to constantly improve

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