3 Smart Ways to Handle Negative Customer Feedback
Consumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view that negative comment. We’ve all…
6 Secrets to a Successful Franchise Advertising Co-op
An advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make…
Burkhart Team Spotlight: Kati Blair
Despite what “Mad Men” will have you believe, advertising isn’t all drinks-at-nine-a.m. and glamorous photo shoots. A lot of planning and coordination goes into executing projects from…
4 Benefits of Including Bing Ads in Your PPC Campaign
When running a pay-per-click (PPC) ad campaign, most businesses overlook Bing ads as an option. Of course, Google is considered the king of search engines, so having ads…
Intern Spotlight: Bridget
It’s fall and you know what that means… We’ve got a new intern! We’re stoked to work with Bridget this semester and couldn’t wait to sit down…
5 Reasons to Use Digital Signage in Your Professional Service Business
If you’ve been to the doctor’s office lately, you’ve probably noticed digital displays promoting treatments or educating patients about common health conditions. Physicians, along with other professional…
Building the Ultimate Content Library
Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by…
Burkhart Team Spotlight: Leslie Kavanaugh
When you hear “advertising,” you probably think TV commercials, magazine ads and billboards. With so much emphasis on the media side of marketing and advertising, it’s a…
Optimizing Your Domain Name (+ 10 Examples of What NOT to do)
What’s in a domain name? A lot, actually. Here’s a quick rundown to help you in optimizing your domain name, plus 10 companies that totally missed the…
Advantages & Disadvantages of YouTube Marketing and How to Leverage Them
YouTube was founded in 2005. In its first few years, the video hosting site was perceived as a source of entertainment. Some may still think of it…
3 Tips for Creating a More Effective Email Campaign
There are plenty of different online marketing avenues available for businesses today. They range from pay-per-click search ads to social media posts to email campaigns. Email campaigns…
Burkhart Team Spotlight: Rachael Bowen
Account management isn’t exactly a cakewalk… Between long hours, handling all sorts of client requests and keeping track of internal projects, it can be quite the roller…
Advantages & Disadvantages of Snapchat and How to Leverage Them
Snapchat has come a long way as a social media marketing tool. In terms of social networking, it offers good ROI if used in tandem with an…
10 Tips for a Mobile-Friendly Website
Back in 2015, Google announced that smartphones had become the most popular way to browse online. This compelled website owners to either change their website design or…
Advantages & Disadvantages of Facebook and How to Leverage Them
Social media marketing is a must these days, and Facebook is one of the most popular networks to conquer. You may have already signed up for your free Facebook…
