Digital Media and your Marketing Strategy
The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on…
Digital Ecosystems: How to Get the Most out of Your Website and Other Digital Tools
The customer ecosystem is no longer a strictly brick-and-mortar affair. Rather, consumers now move seamlessly back and forth between online and offline experiences and expect organizations to…
Developing a Pre-Show Strategy for Your Next Trade Show
From showcasing your creativity in building your brand awareness, exhibiting at a trade show could be the next big move for your company. Trade Shows are a…
Lead Nurturing: What is it and How to Do it Well
If you’re in the B2B world, you probably already know about leads. But what you might not realize is that not all leads are created equal. Enter lead…
Local Marketing: The Short Version
While national campaigns might win you awards, sponsoring the local little league team will get you customer loyalty. Local spending remains a significant part of the economy…
How to Build Awareness & Maintain Relevance Among Target Audiences
Back in the pre-digital days, building awareness was the bread and butter of marketing and advertising. Tying specific revenue objectives or changes to an activity was difficult…
Email Automation: How to Select, Implement and Upkeep
Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending.…
Advertising Creative: How Often to Update Creative
One question we get repeatedly is: “How often should I update creative?” And as always, the answer is: “It depends.” To help you, we’ve put together a…
Intern Spotlight: Olivia
Our interns work extremely hard to help with our day to day operations and make everything run a little smoother here at Burkhart. Are you ready to…
5 Ways to Leverage and Encourage Locally Relevant Social Media Reviews
Social media reviews can bring to your local business what other marketing efforts cannot. They are extremely important when marketing your brand in today’s competitive market. According…
3 Reasons to Market the Customer Experience
Consumers have more choice now than ever before. If you want a pasta twirling fork in red, you can get that literally the next day. The world…
Intern Spotlight: Ashley
The Burkhart team welcomed three new team members this summer! Our eager and stellar interns are vital to our day-to-day operations completing tasks such as designing and developing…
Lead Generation: The Short Version
Lead generation is essential for continuous growth and development of a company. It helps strengthen a business and allows for a larger reach and consumer following. While…
Maximize Lead Generation Through CRM
Generating new leads is the core activity for marketing teams in B2B roles. But the worst thing that can happen is for all that blood, sweat and…
9 Steps for Announcing a Brand Refresh
Your brand is the way the world views your business. Choosing to pursue rebranding your business can come with lots of stress attached. A brand refresh can…
