Applying Consumer Insights to Continually Improve the Customer Experience
Marketers often make the mistake of starting a discussion with “we need to improve the customer experience” or “we need a consistent customer experience to drive sales.”…
Intern Spotlight: Joe
Interns are crucial to our day-to-day success, especially when it comes to blogs and social media. We’re stoked to have three great interns with us for the…
3 Ways to Re-engage Your Mobile App Users
While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in…
Understanding the Mobile Customer Journey
Everyone has a smartphone. That ubiquity has made mobile interactions a standard component of the buying process, forcing brands to understand the mobile customer journey. From checking…
Intern Spotlight: Nikki
When we need assistance with day-to-day tasks like planning, writing and scheduling social media posts, we turn to our team of stellar interns. Spring intern, Nikki, is…
Portfolio Recap: Developing a Slam-Dunk Email Campaign
When the old way of doing things simply stops working, it’s time to switch things up… especially when you’re a national athletic association concerned about stagnating ticket…
Intern Spotlight: Evan
Interns play a big role in the day-to-day here at Burkhart. From copyediting blogs to scheduling social posts, they help with it all. Without a doubt, we’d…
Burkhart Team Spotlight: Paul Burkhart
Owning a business is not for the faint of heart. Between managing finances and doing the daily blocking and tackling, it is not the ideal career path…
Advantages & Disadvantages of Pinterest Marketing and How to Leverage Them
Founded in 2010, Pinterest is a social network that allows you to “pin” ideas to boards of any nature. Although it’s a latecomer compared to some social…
Top 5 Reasons to Use Digital Displays in Your Quick Service Restaurant
If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have…
The 5 Most Important Benefits of Landing Pages
When it comes to online marketing, landing pages are a crucial part of ad campaign effectiveness. Whether your goal is to increase traffic, generate new leads or…
Burkhart Team Spotlight: Erin Burkhart
What keeps a business running? Sure, creativity, innovation and enthusiasm are important to long-term success, but the day-to-day is just as, if not more, important! And that’s…
How to Improve Your Customer Experience and Your Brand with Data
Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all…
CRM for the Franchisee – Do’s and Don’ts for Your Local Email Database
You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM…
6 Local Organizations to Volunteer With This Holiday Season
It’s that time of the year again… The time where calories don’t count, scarves are a wardrobe staple, pie becomes its own food group and quality time…
