The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video…
There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer…
In today’s consumer-oriented world, it is important to build strong relationships at every opportunity. Whether online or in person, event marketing offers a chance for consumers to…
Getting customers through the door is no mean feat. One of the best ways to improve your lead-to-sale conversion is to build an understanding of what the…
So you’ve got yourself an interview with an agency. Congrats! While we certainly have a few pointers that can help you ace your next interview, we’ve also…
Creative development is a recurring thorn in the side of brands. Good creative can anchor a brand for decades. The VW Lemon ad, Apple’s Think Different campaign,…
Driving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard…
The franchising model has a truly staggering number of benefits. Low cost, high national audience, local knowledge and expertise and a low barrier to entry for small…
The bar has been raised during the Burkhart Marketing lunch hour. Our new Account Executive, Logan, doesn’t only think outside the box at his desk—he also likes…
Have a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before…
Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with…
When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. But what about…
Marketers often make the mistake of starting a discussion with “we need to improve the customer experience” or “we need a consistent customer experience to drive sales.”…
Interns are crucial to our day-to-day success, especially when it comes to blogs and social media. We’re stoked to have three great interns with us for the…
While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in…
