7 Tips for Generating Leads with Contests
There are many benefits to using contests to help with your marketing campaign, such as lead generation. When orchestrated properly, contests can provide your marketing team with…
Why CRM is the Key to Uniting Marketing & Sales
The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and…
10 Things to do Before You Publish a Piece of Content
So you’ve finished writing a mind-blowing blog post and are ready to share it with the world? Before hitting that publish button, run through this checklist to…
How Digital Signage Leads to Adaptability
For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs…
5 Tips for Incorporating Video into Your Marketing Strategy to Increase Conversion
The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video…
Your Outrageously Comprehensive Guide To The Digital Marketing Landscape
There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer…
5 Ways to Get More Leads Through Event Marketing
In today’s consumer-oriented world, it is important to build strong relationships at every opportunity. Whether online or in person, event marketing offers a chance for consumers to…
How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
Getting customers through the door is no mean feat. One of the best ways to improve your lead-to-sale conversion is to build an understanding of what the…
7 Interview Tips for Designers
So you’ve got yourself an interview with an agency. Congrats! While we certainly have a few pointers that can help you ace your next interview, we’ve also…
Creative Development: How to Know If Your Creative Is Working (and What to Do If It Isn’t)
Creative development is a recurring thorn in the side of brands. Good creative can anchor a brand for decades. The VW Lemon ad, Apple’s Think Different campaign,…
6 Marketing Tips for Young Franchises to Drive Traffic
Driving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard…
The Franchisor-Franchisee Gap: Local Marketing
The franchising model has a truly staggering number of benefits. Low cost, high national audience, local knowledge and expertise and a low barrier to entry for small…
Burkhart Team Spotlight: Logan Strem
The bar has been raised during the Burkhart Marketing lunch hour. Our new Account Executive, Logan, doesn’t only think outside the box at his desk—he also likes…
6 Tweaks to Improve Your Tweets
Have a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before…
3 Reasons to Get on Twitter ASAP (Plus 3 Reasons to Steer Clear)
Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with…
