Advantages & Disadvantages of Facebook and How to Leverage Them
Social media marketing is a must these days, and Facebook is one of the most popular networks to conquer. You may have already signed up for your free Facebook…
3 Key Differences Between Impressions and Reach
Engagement, impressions, reach — what does all this social media lingo mean? In the world of social media marketing, jargon can quickly become difficult to interpret, and many…
Anatomy of a 5-star Email
If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may…
Intern Spotlight: Tyler
If you’ve gone to college to study almost any topic in the last decade, you’ve probably faced an internship requirement or two. Luckily, gone are the days…
Intern Spotlight: Caroline
At Burkhart, we have a simple approach to internships: we’d never ask an intern to do something that we wouldn’t do ourselves if they weren’t here. That…
Outdoor Advertising: Go for the Big Impact
Outdoor advertising, or OOH advertising, is no small potatoes when it comes to bringing in returns for your advertising dollars. When you expand your advertising to reach customers…
Email Marketing: Still a Great Way to Complement your Social Media Strategy
Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful…
Top 5 Social Media Musts for Your Franchise Co-op
Is your franchise business buckling under the weight of marketing expenses? If so, chances are you’ve considered joining a co-op to alleviate some of the financial pressure…
6 Tips for Acing Your Next Interview
Job interviews can be stressful – especially if you haven’t gone on many. Every interview requires you to present yourself professionally and sell yourself to people you…
4 Things I’ve Learned as an Intern at Burkhart
My experience as an intern here at Burkhart Marketing has been a successful one. I have learned many lessons that will help me professionally and personally. Lessons…
Text Ads vs Display Ads
There are so many ways to advertise a product or service in today’s marketplace, that it can be completely daunting to select the most appropriate and effective…
Top 10 Benefits of Digital Signage Displays
For perhaps the first time since the 1950s, the retail and restaurant franchise environments are undergoing a huge transformation right now. In-store trackers, geolocators, and increased digital/brick…
5 Things Restaurant Mobile Apps Must Include
These days, online channels are critical to successful restaurant marketing strategies. Companies, big and small, are turning to digital initiatives like social media, email marketing and search…
3 Trends in Digital Display Ads Served Up by Google
Google’s stance on digital display ads changes with the direction of the wind, and 2017 is no different. This year, marketers are learning to alter their advertisements…
Hardware is Irrelevant, Content is King
There’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of…
