Anatomy of a 5-star Email

If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may…

Caroline Burkhart sitting near Burkhart Marketing outdoor sign

Intern Spotlight: Caroline

At Burkhart, we have a simple approach to internships: we’d never ask an intern to do something that we wouldn’t do ourselves if they weren’t here. That…

Text Ads vs Display Ads

There are so many ways to advertise a product or service in today’s marketplace, that it can be completely daunting to select the most appropriate and effective…

5 Things Restaurant Mobile Apps Must Include

These days, online channels are critical to successful restaurant marketing strategies. Companies, big and small, are turning to digital initiatives like social media, email marketing and search…