Qualified Leads: Bridging the Gap Between Sales and Marketing
Sales and marketing often find themselves in conflict. Sales wants all the energy to be on the pipeline and closing. Marketing just wants to be left alone…
5 Ideas for Your New Location Announcement
Time to expand? Opening a new location is a very exciting milestone for any franchise and you should want to share this news with anyone and everyone!…
Franchise Fundamentals: 3 Essential Building Blocks for Franchise Success
Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and…
Top 6 Mobile App KPIs to Track
Developing and releasing a functioning mobile app is just the first step in a mobile app journey. The second (and longest) step is maintenance. If success is…
Hyperlocal Transformation and the Rise of Mobile Marketing
Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has…
5 Tips for Driving Sales with Local Store Marketing
Local Store Marketing (LSM) is a highly valuable, constant factor in driving sales. In most cases, it helps create your customer point-of-differentiation. LSM is critical for capturing…
Local Marketing: Why Thinking Local Should Be Your Core Strategy
Local marketing doesn’t get the love it deserves. National campaigns will win awards, but it’s sponsoring the local little league that’s going to win customer loyalty. And…
Is an Advertising Co-op Right for You?
Advertising Cooperatives (Co-ops) can be cost-effective ways for manufacturers, retailers and distributors to reach their consumers. These advertising co-ops are partnerships between retailers and manufacturers where an…
Diversity: The Growing Allure of Managing Multiple Brands
Over the years we’ve seen brands clump together under enormous master organizations. Yum! Brands, for instance, currently owns KFC, Pizza Hut, Taco Bell, WingStreet and is an…
7 Tips for Generating Leads with Contests
There are many benefits to using contests to help with your marketing campaign, such as lead generation. When orchestrated properly, contests can provide your marketing team with…
Why CRM is the Key to Uniting Marketing & Sales
The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and…
10 Things to do Before You Publish a Piece of Content
So you’ve finished writing a mind-blowing blog post and are ready to share it with the world? Before hitting that publish button, run through this checklist to…
How Digital Signage Leads to Adaptability
For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs…
5 Tips for Incorporating Video into Your Marketing Strategy to Increase Conversion
The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video…
Your Outrageously Comprehensive Guide To The Digital Marketing Landscape
There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer…
