Your Outrageously Comprehensive Guide To The Digital Marketing Landscape
There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer…
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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer…
DetailsIn today’s consumer-oriented world, it is important to build strong relationships at every opportunity. Whether online or in person, event marketing offers a chance for consumers to…
DetailsGetting customers through the door is no mean feat. One of the best ways to improve your lead-to-sale conversion is to build an understanding of what the…
DetailsSo you’ve got yourself an interview with an agency. Congrats! While we certainly have a few pointers that can help you ace your next interview, we’ve also…
DetailsCreative development is a recurring thorn in the side of brands. Good creative can anchor a brand for decades. The VW Lemon ad, Apple’s Think Different campaign,…
DetailsDriving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard…
DetailsThe franchising model has a truly staggering number of benefits. Low cost, high national audience, local knowledge and expertise and a low barrier to entry for small…
DetailsThe bar has been raised during the Burkhart Marketing lunch hour. Our new Account Executive, Logan, doesn’t only think outside the box at his desk—he also likes…
DetailsHave a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before…
DetailsSocial media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with…
DetailsWhen most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. But what about…
DetailsMarketers often make the mistake of starting a discussion with “we need to improve the customer experience” or “we need a consistent customer experience to drive sales.”…
DetailsInterns are crucial to our day-to-day success, especially when it comes to blogs and social media. We’re stoked to have three great interns with us for the…
DetailsWhile plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in…
DetailsEveryone has a smartphone. That ubiquity has made mobile interactions a standard component of the buying process, forcing brands to understand the mobile customer journey. From checking…
DetailsWhen we need assistance with day-to-day tasks like planning, writing and scheduling social media posts, we turn to our team of stellar interns. Spring intern, Nikki, is…
DetailsWhen the old way of doing things simply stops working, it’s time to switch things up… especially when you’re a national athletic association concerned about stagnating ticket…
DetailsInterns play a big role in the day-to-day here at Burkhart. From copyediting blogs to scheduling social posts, they help with it all. Without a doubt, we’d…
DetailsOwning a business is not for the faint of heart. Between managing finances and doing the daily blocking and tackling, it is not the ideal career path…
DetailsIf you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have…
DetailsWhen it comes to online marketing, landing pages are a crucial part of ad campaign effectiveness. Whether your goal is to increase traffic, generate new leads or…
DetailsWhat keeps a business running? Sure, creativity, innovation and enthusiasm are important to long-term success, but the day-to-day is just as, if not more, important! And that’s…
DetailsOrganizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all…
DetailsYou want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM…
DetailsIt’s that time of the year again… The time where calories don’t count, scarves are a wardrobe staple, pie becomes its own food group and quality time…
DetailsDid you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for…
DetailsWhile college courses may equip students with ample amounts of terminology related to their major, an internship offers hands-on experiences and exposure to real-world situations. Internships provide valuable…
DetailsWith so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking…
DetailsWhat do Smash Mouth, Ellen DeGeneres and Superman all have in common? They are all part of what makes our Katy, Katy. Account management includes a lot…
DetailsIf the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday…
DetailsOn the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either…
DetailsCloud-based solutions for online digital file storage have begun to grow in popularity, most notably among small to mid-size businesses. However, there are distinct benefits to using…
DetailsConsumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view that negative comment. We’ve all…
DetailsAn advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make…
DetailsDespite what “Mad Men” will have you believe, advertising isn’t all drinks-at-nine-a.m. and glamorous photo shoots. A lot of planning and coordination goes into executing projects from…
DetailsWhen running a pay-per-click (PPC) ad campaign, most businesses overlook Bing ads as an option. Of course, Google is considered the king of search engines, so having ads…
DetailsIt’s fall and you know what that means… We’ve got a new intern! We’re stoked to work with Bridget this semester and couldn’t wait to sit down…
DetailsIf you’ve been to the doctor’s office lately, you’ve probably noticed digital displays promoting treatments or educating patients about common health conditions. Physicians, along with other professional…
DetailsYour marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by…
DetailsWhen you hear “advertising,” you probably think TV commercials, magazine ads and billboards. With so much emphasis on the media side of marketing and advertising, it’s a…
DetailsWhat’s in a domain name? A lot, actually. Here’s a quick rundown to help you in optimizing your domain name, plus 10 companies that totally missed the…
DetailsThere are plenty of different online marketing avenues available for businesses today. They range from pay-per-click search ads to social media posts to email campaigns. Email campaigns…
DetailsAccount management isn’t exactly a cakewalk… Between long hours, handling all sorts of client requests and keeping track of internal projects, it can be quite the roller…
DetailsBack in 2015, Google announced that smartphones had become the most popular way to browse online. This compelled website owners to either change their website design or…
DetailsEngagement, impressions, reach — what does all this social media lingo mean? In the world of social media marketing, jargon can quickly become difficult to interpret, and many…
DetailsIf you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may…
DetailsIf you’ve gone to college to study almost any topic in the last decade, you’ve probably faced an internship requirement or two. Luckily, gone are the days…
DetailsAt Burkhart, we have a simple approach to internships: we’d never ask an intern to do something that we wouldn’t do ourselves if they weren’t here. That…
DetailsOutdoor advertising, or OOH advertising, is no small potatoes when it comes to bringing in returns for your advertising dollars. When you expand your advertising to reach customers…
DetailsDo you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful…
DetailsIs your franchise business buckling under the weight of marketing expenses? If so, chances are you’ve considered joining a co-op to alleviate some of the financial pressure…
DetailsJob interviews can be stressful – especially if you haven’t gone on many. Every interview requires you to present yourself professionally and sell yourself to people you…
DetailsMy experience as an intern here at Burkhart Marketing has been a successful one. I have learned many lessons that will help me professionally and personally. Lessons…
DetailsThere are so many ways to advertise a product or service in today’s marketplace, that it can be completely daunting to select the most appropriate and effective…
DetailsFor perhaps the first time since the 1950s, the retail and restaurant franchise environments are undergoing a huge transformation right now. In-store trackers, geolocators, and increased digital/brick…
DetailsThese days, online channels are critical to successful restaurant marketing strategies. Companies, big and small, are turning to digital initiatives like social media, email marketing and search…
DetailsGoogle’s stance on digital display ads changes with the direction of the wind, and 2017 is no different. This year, marketers are learning to alter their advertisements…
DetailsThere’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of…
DetailsFacebook has created a dynamic way for you to serve ads to your customers: Carousel ads. A carousel ad allows you to showcase multiple aspects of your…
DetailsThe Apple store has a magnetic quality about it; a way of reeling in innocent mall-goers, there to pick up a wedding gift or serial sample the…
DetailsAt Burkhart, we love our digital and mobile marketing toolbox. Hootsuite, Google Analytics, WordPress, salesforce.com, MailChimp – there are so many that we use every day. But…
DetailsWe all love Siri and Google Voice Search – even Cortana – but what does it mean for your website and your website’s local SEO? Why is…
DetailsLanding pages can turn a standard website into a conversion machine, leveraging your business’ advertising and stretching your marketing dollars further. Keep reading for landing page background and…
DetailsIf you’re anything like other franchises out there, you’re probably pretty reliant on organic search and your search engine ranking to drive your business. But traffic, SEO…
DetailsThere are so many tricks and tactics you can use to boost your SEO strategy that sometimes it can feel completely overwhelming. To help you out, we’ve…
DetailsYour business’ reputation is no longer just about how well you advertise your business or how good your customer experience is. Online reputation is now equally important…
DetailsDeciding whether your franchise needs a mobile app or a mobile website to maximize your internet marketing potential is not a decision that should be taken lightly.…
DetailsThe world of search engine optimization is one of constant change and flux. It’s important to stay on top of the latest SEO techniques in order to…
DetailsDo you feel like your medical marketing efforts can’t keep up with the deep pockets of your biggest healthcare competitors? With recent healthcare reform changes, everyone is…
DetailsHyperchoice has been a hot topic in the retail industry, but hasn’t received much attention in the professional service industry. After writing a white paper on the…
DetailsWorld Cup Social Records Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create…
DetailsDuring the 2014 Oscars, the celeb-infested Samsung selfie brought down Twitter with an ever-growing 2.6 million retweets. Between the including first time Tweeter Meryl Streep, the presence…
DetailsWhen starting out in digital marketing, you have to search for the right tools. You need tools of communication, tools of creativity, tools of knowledge and along…
DetailsIt’s that time of year again… “New Year, New Me!” And it’s not all that different for a company like Burkhart. We are constantly striving to better our services, improve our…
DetailsHello Friends, It’s been a fantastic year here at Burkhart and thanks to all of our amazing clients, it’s been a busy one as well. With the…
DetailsWhen multiple brands come together for a single marketing strategy, the benefits can be endless. These partnerships, or co-branding opportunities, allow both sides to benefit from achieving brand…
DetailsYou may already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover a few basics to ensure you’re getting…
DetailsSince its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site…
DetailsWhere are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most…
DetailsIf someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market…
DetailsHello friends! Merry Christmas to all from Burkhart Marketing! It’s been a fantastic year at our agency. We have welcomed our newest additions Jason Ratliff, Manager of…
DetailsYou may have noticed something different in the past year at one of your favorite restaurants. Ordering at a fast casual restaurant has become easier, faster and…
DetailsWhen explaining Foursquare to people, we often hear the baffled response, “So people check in places… and then what?” Like any social media phenomenon, it doesn’t have…
DetailsLet’s face it — outdoor advertising is not going anywhere. We’re as on-board as anyone when it comes to digital marketing and the new, effective methods of reaching…
DetailsDownload our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.