A Guide to Brand Positioning
When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image. …
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When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image. …
DetailsWhen I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would…
DetailsA constant debate for business owners is whether to outsource marketing or keep it in-house. Taking your company’s marketing in-house is a big commitment, but outsourcing requires…
Details9 AM, I open my laptop. First things first, I always check my email and Microsoft Teams for any new messages. Next, I check Asana, our digital…
DetailsKPIs or key performance indicators are a way to measure the effectiveness of your email campaign. There are hundreds of KPIs to track, but the four that…
DetailsChatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get…
DetailsArtificial intelligence (AI) has infiltrated our daily lives and is not going away anytime soon. From ordering groceries on an Amazon Alexa to deep machine learning used…
DetailsMicro-moments is a term coined by Google defined as an “intent-rich moment when a person turns to a device to act on a need- to know, go,…
DetailsIt’s completely natural to be nervous before an interview. No matter how perfect your resume and cover letter are, or how many attractive skills and experiences you…
DetailsWhen most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store…
DetailsAnyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and…
DetailsContent personalization can be tricky. We want to tailor messages to a certain audience and make them feel seen as an individual. However, we can’t cross over…
DetailsInclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when…
DetailsUnless you work in a political office or run a social justice campaign, chances are you do not need to stand on a box and tell the…
DetailsOut with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost…
DetailsMy first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up…
DetailsDances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets…
DetailsIn the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to…
DetailsDo you want to have customers come to your storefront? Should they call or email you? While this may seem obvious to you, if you want your…
DetailsThis winter, Burkhart Marketing is excited to welcome one of our of social interns, Brooke Hazel, to the team! Brooke is a Junior at Butler University studying…
DetailsYour reputation often precedes you, so you need to make it a good one. 93% of customers read online reviews before buying into a product or service…
DetailsThis new year brings a new intern to our team! We are thrilled to have Christian Cruz, a senior at Ball State University, join the Burkhart family…
DetailsThe first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and…
DetailsThis spring, Burkhart Marketing would like to welcome our newest intern from Butler University, Eva Ranqusit. Eva is in her junior year in school and majoring in…
DetailsThroughout history, women have been fighting for equality. Every time there is a gender wall knocked down, it’s highly celebrated. In 2019, it was groundbreaking when the…
DetailsNo matter the day, there are many distractions that can easily pull each of us away from what’s important – whether it’s creating our next blog post,…
DetailsWith a new year comes new resolutions. If you’re anything like the marketers at #TeamBurkhart, you’ve got a whole list already started. But if you don’t, don’t…
DetailsLet’s face it, 2020 has brought significant levels of uncertainty about the future of almost every industry. Terms like “new normal,” “unprecedented times” and “social distancing” have…
DetailsI submitted my internship application to Burkhart Marketing this summer. What initially drew me in was their work with the finest enterprise and franchise brands in the…
DetailsAs December rolls in, so does the tail end of my time at Burkhart Marketing Partners. Reflecting on my experience, I’m grateful Burkhart allowed me to serve…
DetailsThe last week of November is certainly a busy one, to say the least. Thanksgiving, Black Friday and Small Business Saturday all packed into a three-day span…
DetailsAfter a whirlwind 2020, Thanksgiving has arrived with a refreshing reminder to be thankful for the people, opportunities and moments that have brought us to where we…
DetailsFleets: Tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram. Have you checked out this cool, new Twitter feature? What is…
DetailsThought leadership in one’s field of expertise is a rite of passage that opens doors for individuals and entities to establish authority and grow in their respective…
DetailsThe world of Healthcare is experiencing rapid change, and with it comes the constant need for adaptation to remain connected to your patients. The healthcare industry is…
DetailsWalking down a grocery store aisle, you are immediately greeted with an overwhelming influx of brands to choose from. The food industry is one of the most…
DetailsWe once thought that coronavirus was a phase. However, once the World Health Organization classified it as a global pandemic, we knew we were wrong. Since then,…
DetailsInfluxes of recent data on buyer behavior have found modern consumers placing greater emphasis on purpose-driven companies. Consumers hold companies to higher standards and exercise their demands…
DetailsThough trick-or-treating may be an activity for the little ones, Halloween has always been a staple holiday across all ages. From haunted houses, pumpkin carving, or just…
DetailsHalloween is quickly creeping up and triggering feeds to fill with spooky, holiday-inspired campaigns from companies across all industries. Holiday marketing offers a limited-time outlet to put…
DetailsWhen looking at the marketing mix, blogging is one great tactic for all industries to turn strangers of your business into customers. It helps stray away from…
DetailsSustainability has quickly become a 2020 buzzword, and for good reason. According to the World Economic Forum, sustainable dining practices have “become a business imperative for all…
DetailsIn the retail industry, it’s important to nuture each customer experience because one positive experience leads to many more visits and positive word of mouth. Many customers…
DetailsHealthcare IT is 10 years behind other industries in terms of deployment of advanced technologies? This is a statistic that should alarm the healthcare industry because the…
DetailsAmericans on average spend over six hours every day exploring the internet. Technology is an integral part of our day to day; however, very few of us are…
DetailsThere are almost 3.5 billion searches online each day. That’s 3.5 billion opportunities to have your website clicked on by your next potential client/customer. Search Engine Optimization…
DetailsThe sports world is uniquely backed and currently grieved by loyal fans worldwide. Although teams are currently on the defense against COVID-19’s unknown playbook, they can take…
DetailsEspecially when dealing with retail design, companies these days are striving to provide their customers with outstanding customer experiences. When a brand has a good customer experience,…
DetailsAs we enter a new season, we have brought in new talent into our Burkhart family! McKenzie Theis is our Marketing intern for the fall, and we…
DetailsFor a majority of travelers, their mobile device is their number one travel accessory. With the hospitality industry being so travel-focused, many within the industry are taking…
DetailsAs the summer comes to a close, we are excited to welcome Nicole Ezeh to our small, but mighty team as our Social Media & Digital Marketing…
DetailsThe relationship between a client and a designer is a special one. A designer is the modern-day mind reader who tries to make all of the elements…
DetailsIn this day and age, marketing is more advanced than it ever has been before. Even though the marketing field has made many advances over the years,…
DetailsWhat is a Big CRM? A CRM system, otherwise known as a customer relations management system, is a system that allows businesses to manage business relationships and…
DetailsA well-designed portfolio is every designer’s key to finding a job. It’s the one thing that helps them express themselves to potential employers. How do you know…
DetailsFinancial advisors are pros when it comes to helping people with their finances. However, they sometimes might lack knowledge on how to market themselves through social media.…
DetailsDigital signage is being utilized by many big-name, quick service restaurants (QSR) everywhere. It’s been a constantly growing topic since the ’70s. That’s most likely not going…
DetailsThese last few weeks at Burkhart have been an amazing learning experience! I came into this summer internship ready to take on whatever Burkhart had to throw…
DetailsI am very grateful for the opportunity that I had this summer working as an intern at Burkhart Marketing. I was nervous in the beginning because I…
DetailsMost marketers often use outbound marketing to generate their leads and fill their sales funnel. However, recently more and more marketers have begun to embrace the strategic…
DetailsYou’ve spent a lot of time and thought on your company’s branding, and you finally have it finalized! You’re happy with how it all came together, but…
DetailsMarketing and design go hand in hand. Without good design, all marketing would look the same, and without marketing, there would be no need for design. They…
DetailsTo understand the benefits that SWOT analysis can give to examining a particular scenario, a proper comprehension of the components is important. In this article, we will…
DetailsIt’s 2020 and the world has gone digital! These last three months have proved this as we use technology more than ever before to communicate with others. Technology…
DetailsWhat is conversational marketing? Conversational marketing is an efficient tool that companies use to help project customers into the sales funnel. This system of marketing is a…
DetailsPortfolios are so important in the design world! It’s one of the best ways for designers to quickly show their creative work to potential employers. Making sure…
DetailsOn average, about half of the leads that are developed by a company are not ready to purchase. This should not be a concern because there are…
DetailsA wise man (Jeff Bezos) once said, “Your brand is what other people say about you when you leave the room.” What kind of impression are you…
DetailsAccess In order to begin your website, there are a few things you will have to give us access to, like a domain name and login credentials…
DetailsAs every year goes by, it seems like new skills and talents are required to get the job you want. It can be frustrating trying to figure…
DetailsBrand consistency is integral to every avenue that a business can be a part of from print to digital. In today’s world, social media is the prominent…
DetailsWhether it’s a simple document or a file that needs to go to print, keeping up with project deadlines is crucial to its success. You can’t expect…
DetailsPersonalization. A word that seems so simple and self-explanatory, yet can be vital when using social media platforms. When interacting with customers, it has become more common…
DetailsEverybody in the Burkhart family is excited to welcome another bright, young intern to the team – Karli Plankenhorn. Karli is a senior visual communication design major…
DetailsThis summer #TeamBurkhart is happy to welcome two new interns to our marketing family! One of those interns is Jacob Mize who will be working as our…
DetailsHere are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a…
DetailsIn today’s world, most consumers don’t have the time to research products before they buy them. Consumers have a short attention span, and your packaging is the…
DetailsDesign means different things to many people who utilize it. A process to design is something that evolves with the artist over time. Personally, my process has…
DetailsSocial media is one of the necessary, if not the most important, parts of a business nowadays. Having a strong social media presence is one thing, but…
DetailsIn December of 2019, I was offered a position as the integrated marketing intern at Burkhart Marketing. Throughout my internship journey, I learned a lot and met great…
DetailsSay goodbye to the stereotypical marketing because. 2020 is all about inclusive marketing. What’s inclusive marketing, you ask? Salesforce defines it as, “creating content that truly reflects the diverse…
DetailsSometimes finding the moment to rebrand your business can be tough. Rebranding can take a lot of effort and time that many may not want to contribute.…
DetailsThis semester has been quite a unique one for me. I began the last half of my senior year working in Indianapolis at Burkhart Marketing and then…
DetailsSometimes at work, it may feel like your colleagues are speaking a completely different language. Nowadays, there are so many different acronyms and meanings that follow them.…
DetailsYou know how to acquire customers, but do you know how to keep them? Due to the attention span of consumers being very short, you need to…
DetailsIt seems today, everyone and everything needs to be a brand. That’s great and all, but many people do not comprehend what all exactly goes into a…
DetailsWhen you take a survey it seems like the structure seems very self-explanatory or even easy to replicate. How hard can it be to ask a few…
DetailsYou’ve just created your first blog on WordPress. You have a perfect niche in mind, and your page is aesthetically pleasing. Now how do you make sure…
DetailsDesign thinking goes beyond creating pamphlets, posters or advertisements you see on your phone. It can give you a better outcome in your business practices and products that you…
DetailsStarting to use social media for your business and struggling to make the most out of it? You would be surprised how efficient these platforms have become…
DetailsIf you’ve just built a new website and want to boost organic traffic, then let’s talk about search engine optimization (SEO). The SEO of your website will…
DetailsAre you feeling like your schedule has come to a halt due to the spread of COVID-19? That you just can’t find the motivation anymore? Well, you…
DetailsDr. Seuss once wrote “Oh the places you’ll go,” but isn’t it difficult to go anywhere during this time? Well, Burkhart has some fun ideas for you…
DetailsAs many of you know, the current social situation is putting a strain on all of us. Sometimes in order to get ahead in situations like these,…
DetailsLinkedIn – the Facebook of the professional world. Whether it’s for your business or yourself, a stellar profile on this platform is essential for growth. We’ve put…
DetailsOne of the best parts about interning is being able to work in the office with industry professionals who dedicate their time to educate me. Burkhart’s atmosphere…
DetailsSnapchat and TikTok are two very useful platforms for marketing nowadays. You can reach a huge audience at a low price. With a low price and wide…
DetailsAs a graphic designer, you may know how to create. However, do you know the most notable designers that paved the way for you to succeed? Read…
DetailsOur whole life is a lie! This whole time we thought we knew everything there was to know about St. Patrick’s Day – oh were we wrong!…
DetailsCOVID-19, otherwise known as the Coronavirus, is taking the world by storm. The ruthless epidemic is taking no prisoners. Protecting yourself from the virus might be a…
DetailsDownload our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.
Download our one sheeter to see more of our core capabilities and how we can help you plan a path forward for your brand, find qualified leads, engage new and existing customers, leverage brand loyalists for additional referrals and provide sustainable bottom-line results.