Social MediaBlack & White close up of Facebook Notifications menu

Social media marketing is a must these days, and Facebook is one of the most popular networks to conquer. You may have already signed up for your free Facebook Business Page, but admittedly, you may not have done much beyond that.

Facebook has a lot of potential for marketers looking to increase their leads, customers and ROI. You can buy advertisements and even sell your own products through the platform. Yet, like other social media apps, Facebook is a double-edged sword: it can also be unfavorable.

By understanding the positives and negatives of the network, you can use it to your advantage and amplify your business reach.

Man sitting at a table working on a laptop that shows Facebook's login screen


Advantages of Facebook Marketing

1. The Facebook Business Page

One of the biggest advantages Facebook has to offer as a marketing platform is the aforementioned Facebook Business Page. This introduces your business to the world of Facebook. Users can like, comment and share the content you post to your Business Page.

You can also sell your products on this page. (If you’re a services-based company you’ll have to sell elsewhere. Facebook currently does not support sales of services.) You have the option to redirect sales to your website at checkout or allow customers to checkout via Facebook.

2. Relationship-Building

Your relationship with customers is everything. Social networking allows you to create and nurture those relationships. Customers can share their opinions, leave reviews and ask questions on your Facebook Business Page.

By answering questions and addressing poor customer service experiences, you foster customer loyalty.

3. Targeted Advertising

Do you have a specific demographic you want to target on Facebook? You can use the demographics data shared by Facebook users such as location, age and interests, to do so. This allows you to optimize your ad spending and reach your ideal customer.

Disadvantages of Facebook Marketing

1. Price of Ads

Some smaller businesses have decried the cost of advertising on Facebook, as it can get quite costly. While mid-sized and larger businesses should have little issue paying for ads, small businesses may feel left due to budget limitations. Do your research to better plan your ad spend and optimize a small budget.

2. Time-Consuming Work

While there are many automated services that can post your social media content for you, these programs can’t do everything. At the end of the day, you’re the one who has to respond to most of the customer questions and comments you receive.

And if you aren’t taking time to manage your reputation, social media could hurt you in the end.

Close up of Facebook Notifications Menu with unread notifications

Leveraging the Advantages

Facebook is a phenomenal marketing platform, but only if you use it the right way. To make the most of this social network, we recommend:

  • Filling out your Facebook Business Page profile completely
  • Posting on Facebook no more than twice daily, according to Buffer
  • Prioritizing which comments to reply to, starting with questions and negative comments and then addressing positive ones and check-ins if you have time
  • Creating an ad spending budget

By following these tips for Facebook marketing, you can get more customers and sales from this social network. Want some help? We can work with you to create an effective social strategy. Send us an email to get started and follow us on Facebook to see how we leverage the platform!

Advantages & Disadvantages of Facebook and How to Leverage Them was last modified: January 3rd, 2018 by burkhart