The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video has become one of the most powerful online marketing tools, but don’t just take our word for it. Look at some facts from this article on including Video in Your Marketing Strategy by Entrepreneur:
- YouTube has over one billion users, billions of daily views and reaches more 18-34-year-olds than any cable network company in the U.S.
- Facebook has reported that video receives over 800 billion views per day
Ready to incorporate video into your marketing strategy? Here are 5 tips to help you out:
1. Increase sales with video ads
Online video ads are currently the most effective online ad medium. According to an article by Marketing Land, 72% of ad agencies say that online video ads are as, if not more, effective than TV advertising. If that’s not enticing enough, according to Business Insider, online video has a click-through rate that beats normal ads by a factor of three with an average click-through rate (CTR) of 1.84%. This is the highest CTR of all digital ad formats.
2. Increase conversions with product videos
Did you know that website visitors are anywhere from 64% to 85% more likely to buy a product after watching a video about it? Well, now you do!
Try creating a short promotional video that showcases the main benefits and features of your product. Then, add the videos to your website and share them on your social media platforms.
3. Drive traffic with how-to videos
How-to videos catch viewers with prime buyer intent, making it easier to drive conversions. 1 in 3 millennials says they have purchased a product as a direct result of watching a tutorial or how-to video about it.
The goal should be to provide value to your viewers and build trust. So make sure to focus on educating rather than selling in these videos.
4. Utilize product walkthroughs to effectively onboard users
Maintain long-term relationships with your customers by making their onboarding process with your product as smooth and easy to navigate as possible.
Try putting yourself in the shoes of potential first-time users of your product. What would you have trouble understanding? Select the most common uses of your product and do a screen recording.
5. Create videos with answers to your customers’ most common questions
Instead of using text for FAQs, try recording videos to cut down on the number of customer service calls. Using video to answer questions helps establish trust and credibility with your potential leads, helping with the conversion process.
You really need to hop on the online video bandwagon if you have yet to do so! While we hope these tips help get the juices flowing, we’d be more than happy to set up a meeting and bounce a few more ideas around with you!