Time to expand? Opening a new location is a very exciting milestone for any franchise and you should want to share this news with anyone and everyone! While you may believe that no one will be as excited as you and your team about your expansion, telling your current and future customers what’s in it for them in a unique way will get them excited about the news as well! Not quite sure how to begin generating buzz and letting people know about your new location? Here are 5 ideas for your next new location announcement:
1. Utilize teaser campaigns to build suspense
One of the most effective ways to announce an exciting update is by creating a teaser campaign. Because no new opening is decided or happens overnight, use the weeks of deliberation and months of planning as an opportunity to build suspense around the news.
Try starting a countdown! Countdowns act as a reminder for your audience and they help build anticipation. You can start a countdown within your blog posts, on your homepage and/or across all of your social media accounts.
2. Promote your new location on social media
Consider posting images on Facebook or Instagram that show your new location’s progress from the start of construction or renovation to move-in day. If you have press releases or other content regarding your opening, share them on your company’s social media platforms! Plus, try using Facebook advertising to target ads to your audience within the geographic area of your new location.
3. Create personalized emails
Although social media is the most used channel for sharing announcements, do not put old-fashioned email on the backburner! Make sure you send periodic updates on your progress to your subscribers. Create a segmented email list to ensure you are sending out the right emails to everyone on your list. A new opening in Indiana doesn’t always relate to your customer in Ohio. Once your lists are ready, create personalized emails announcing the news. For example, try using, “Anna, we are excited to announce our newest location!” instead of “Here’s our newest location!” Customizing your emails will help your customers feel more connected and invested in to your news.
4. Encourage other businesses in your community to share your news
Consider putting together a few gift packages with your business cards, menus, brochures or a few other thoughtful items then mail or deliver them to local influencers and business owners within your community. Ask them to share your new location on social media by a specific date. You’ll be surprised at how willing they will be to participate and support your business!
5. Blog about it
Do you have a blog? Make sure you take advantage of it to generate buzz before, during and after your move. Talk about the process of renovating and opening a new location, share the benefits of the new space, create a behind-the-scenes series to show your readers all you’ve been working on in preparation for the transition. Get creative on this one and do not overlook the large role blogging can play in generating hype!
Adding a location can be a lot of work and you want all of that hard work to pay off! We hope these 5 ideas helped plant some seeds and got you brainstorming unique ways for announcing your new store. Want to bounce around a few more ideas? Give us a shout!